Steve Gunn & Associates worked with Slough-based design agency Beyond Creative Thinking to revamp Ropewalk Shopping Centre’s website. Ropewalk Shopping Centre (Nuneaton, Warwickshire) is home to more than 30 retailers, including 10 of the country’s leading fashion retailers. The Centre’s management realised that the online experience did not match up to the modern, stylish retail environment of their bricks and mortar shopping centre. They were keen to provide an easy-to-use, elegant online environment that reflected the quality of the retailers housed in the shopping centre and that would appeal to the target consumers, both locally and from further afield.
The project encompassed improving the navigation, and a total redesign and rewrite. Our objectives were to create an exclusive look and feel that would be attractive to consumers and sit comfortably alongside Ropewalk’s retailers. We also wanted to make it easy for consumers to find information about the retailers, special offers, events and amenities that help make Ropewalk a premier shopping centre.
John Kelleher, Centre Manager at Ropewalk, commented, “The new website helps position Ropewalk as one of the country’s leading destinations for shoppers, particularly the fashion conscious family who can now purchase their favourite clothing, either casual or smart, in one convenient shopping trip. Visitors to the website can keep up-to-date with all latest offers from our retailers, as well as news of events such as our very popular model search competition, ‘From Ropewalk to Catwalk’.
Before and after shot of the Ropewalk Shopping Centre website revamped by Steve Gunn & Associates and Beyond Creative Thinking.