Music in the Park took place in Elms Park, Thame, Oxfordshire, on Sunday May 13th. As with the first event last year, Steve Gunn & Associates were pleased to be provide pro bono marketing and public relations support for this wonderful local community event. The success of the first event exceeded all expectations, with around 1800 visitors and £7,000 raised for the Friends of Elms Park. They want to raise funds to improve the park and make it a great resource for the local community.
The event is organised and managed by a band of volunteers, with support from Thame Town Council and the Friends of Elms Park. I was a volunteer on the organising committee. The objective for 2012 was to build on the success of 2011 and make it even bigger and better.
Steve Gunn & Associates provided help in the following areas:
- Media relations and PR. We wrote regular press releases and secured excellent coverage in local target media. We also gave radio interviews to two prominent local radio stations.
- Website and social media. We provided content to the website and also ran the Facebook and Twitter accounts for the event.
- Festival programme. We provided content for the printed festival programme.
For the event itself, we were fortunate enough to get a day of great weather sandwiched between the rain we’ve had before and since! This year we had three stages of live music, a tent with electronic music artists, some fun activities, including land zorbing, real ale, a wide range of delicious food and drink outlets and trade stalls. I even got to perform with my classic rock band, Bootlegger.
Music in the Park 2012 was a fantastic family day out. It attracted roughly twice as many visitors as last year. When the money is finally counted, I’m sure it will go a long way to achieving the first major project on the list: installing some lighting along the footpath through the park.
Huge thanks must go to all of the sponsors, volunteers, and companies and individuals that donated materials, services and time. Also thanks are due to Friends of Elms Park and Thame Town Council for their ongoing support.